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Help! I'm new to K-Beauty—what should I buy?
New to Korean Beauty and feeling overwhelmed by all the amazing products? Don't worry! Here are some of our top-rated favorites to help you get started on your K-beauty journey....
Help! I'm new to K-Beauty—what should I buy?
New to Korean Beauty and feeling overwhelmed by all the amazing products? Don't worry! Here are some of our top-rated favorites to help you get started on your K-beauty journey....

New York Times Talks K-Beauty- Best buys 2025
Get your LUUELA K-Beauty routine started with some of the recommended products: Cleanser, Toner, wait 5-10 minutes, Essence, and Face Cream! If you have sensitive skin, don’t use the Miracle...
New York Times Talks K-Beauty- Best buys 2025
Get your LUUELA K-Beauty routine started with some of the recommended products: Cleanser, Toner, wait 5-10 minutes, Essence, and Face Cream! If you have sensitive skin, don’t use the Miracle...

The no-mascara trend, Hot in K-Beauty!
Yes! The no-mascara trend embraces a fresh, effortless beauty look by skipping mascara altogether. Instead of dramatic, coated lashes, this trend highlights healthy, glowing skin, soft rosy cheeks, bold brows,...
The no-mascara trend, Hot in K-Beauty!
Yes! The no-mascara trend embraces a fresh, effortless beauty look by skipping mascara altogether. Instead of dramatic, coated lashes, this trend highlights healthy, glowing skin, soft rosy cheeks, bold brows,...

PDRN is popping up everywhere!
PDRN (Polydeoxyribonucleotide) is a powerful ingredient extracted from salmon DNA, known for its ability to heal and rejuvenate the skin. It helps repair damaged tissue, boosts collagen production, and improves...
PDRN is popping up everywhere!
PDRN (Polydeoxyribonucleotide) is a powerful ingredient extracted from salmon DNA, known for its ability to heal and rejuvenate the skin. It helps repair damaged tissue, boosts collagen production, and improves...

Why is everyone talking about Cushion?
Cushion foundations are popular and trending in K-beauty because they offer several benefits:
Why is everyone talking about Cushion?
Cushion foundations are popular and trending in K-beauty because they offer several benefits:

Swedish Elle writes about new K-Beauty trends!
Elle Sweden focus on new trends as Tonerpads, Cushion Foundation, Blush and Sheet Masks! We have it all! Make you beauty rutine simple and let your make up work for...
Swedish Elle writes about new K-Beauty trends!
Elle Sweden focus on new trends as Tonerpads, Cushion Foundation, Blush and Sheet Masks! We have it all! Make you beauty rutine simple and let your make up work for...